India mandates expanded TV ratings system and stricter audits
→Agencies must scale measurement and comply with audit regime
Change
India required TV rating agencies to expand sample size to 80,000 homes, conduct dual audits and publish methodologies under TRP-2026.
Why it matters
The policy imposes transparency, data protection compliance and operational standards with penalties up to licence cancellation.
Implications
- → Rating agencies must scale operations — compliance costs increase
- → Non-compliance risks penalties — licence suspension possible
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Source
View on The Hindu