India mandates expanded TV ratings system and stricter audits

Agencies must scale measurement and comply with audit regime

Change
India required TV rating agencies to expand sample size to 80,000 homes, conduct dual audits and publish methodologies under TRP-2026.
Why it matters
The policy imposes transparency, data protection compliance and operational standards with penalties up to licence cancellation.
Implications
  • Rating agencies must scale operations — compliance costs increase

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Source
View on The Hindu

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Implications — what this forces you to change
Who is affected — which roles and obligations are exposed
What to watch — binding deadlines and enforcement dates
Real-time alerts — delivered the moment a binding change is published
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