India mandates expanded TV ratings system and stricter audits
Agencies must scale measurement and comply with audit regime
Change
India required TV rating agencies to expand sample size to 80,000 homes, conduct dual audits and publish methodologies under TRP-2026.
Why it matters
The policy imposes transparency, data protection compliance and operational standards with penalties up to licence cancellation.
Implications
- — Rating agencies must scale operations — compliance costs increase
- — Non-compliance risks penalties — licence suspension possible
Who is affected
- — Rating agencies
- — Broadcasters
What to watch
- — Audit findings and enforcement actions