EU bans staff use of AI-generated images and videos in official communications
Change
EU institutions — the European Commission, the European Parliament and the Council of the EU — banned staff from using fully AI-generated videos and images in official communications while allowing AI only for image-quality enhancements.
Why it matters
Official communications teams are prevented from deploying synthetic visuals as part of institutional messaging, restricting the use of attention-grabbing AI-produced content. Communications units must rely on authenticated footage or clearly disclosed, watermark-compliant AI enhancements instead of undisclosed synthetic media.
Implications
- • Press teams at the European Commission, the European Parliament and the Council of the EU must stop publishing fully AI-generated images or videos in official releases or risk breaching institutional communications rules.
- • External communications contractors and digital content agencies producing materials for EU institutions must not supply fully AI-generated visuals for official use and must label any AI-enhanced content to meet disclosure requirements, or their work will be excluded from official channels.
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Source
Topics
Policy & Regulation Regulatory Actions Artificial Intelligence