UK bans HFSS ads by Lidl and Iceland under ASA rules

Paid ads featuring high-fat, salt or sugar products prohibited

Governance Retail & E-commerce
The Guardian ·
Change
The UK ASA banned paid online ads by Lidl and Iceland for promoting products classified as high in fat, salt and sugar.
Why it matters
Paid advertising for HFSS products is prohibited at all times, requiring brands to remove non-compliant content or face enforcement.
Implications
  • — Marketing campaigns restricted — compliance required
  • — Non-compliant ads removed — enforcement risk increases

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Source
The Guardian
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