AI shopping agents are revolutionizing the retail sector by automating the shopping process, allowing consumers to receive tailored product recommendations without manual effort. This shift is leading to a significant increase in consumer engagement, with users arriving via AI agents showing higher intent to purchase. However, traditional retailers face risks of disintermediation as consumers increasingly bypass retailer websites in favor of AI platforms. To navigate this new landscape, retailers must invest in AI technologies, enhance their visibility within AI ecosystems, and develop proprietary agents that offer unique customer experiences. The transition from traditional search engine optimization to generative experience optimization is crucial for maintaining relevance in an AI-driven marketplace. Retailers must also build robust data infrastructures to support scalable AI integration and ensure seamless operations.