Amazon launches revamped Luna game-streaming service

TechCrunch
TechCrunch
1M ago 34 views
Amazon launched a revamped Luna game-streaming service featuring beginner-friendly multiplayer games to enhance user engagement. This matters as it aims to attract more Prime members for social gaming experiences.
Amazon launches revamped Luna game-streaming service
A What happened
On October 23, 2025, Amazon announced significant updates to its Luna game-streaming service, now offering a new feature called GameNight. This collection includes more than 25 local multiplayer games that can be played using smartphones, making it easier for friends and family to engage in gaming together. Notable titles include 'Courtroom Chaos: Starring Snoop Dogg', where players create absurd characters and defend their testimonies, alongside classics like 'Tetris Effect: Connected' and 'Clue'. The revamped service is available at no additional cost for Amazon Prime members, aiming to enhance social gaming experiences. Additionally, Luna continues to provide access to a broader library of games, including popular titles for subscribers of Luna Premium, previously known as Luna+. This strategic move is likely aimed at increasing user engagement and attracting more Prime members to the platform.

Key insights

  • 1

    Focus on Social Gaming

    Amazon aims to enhance social interactions through gaming.

  • 2

    Smartphone Accessibility

    Games can be played using smartphones, broadening accessibility.

  • 3

    Exclusive Titles

    New exclusive games are designed to attract users.

Takeaways

Amazon's revamped Luna service with GameNight reflects a strategic shift towards enhancing social gaming experiences, potentially increasing user engagement and attracting more Prime members.

Topics

Gaming