Buoyed by a retro revival, Kodak's dark environmental past is coming to light

Grist
Grist
3M ago
Kodak has seen a resurgence in popularity with new products and a streetwear line, despite its troubled past of environmental pollution and military contracts. This matters as it highlights the contrast between corporate image and historical accountability.
Buoyed by a retro revival, Kodak's dark environmental past is coming to light
A What happened
Kodak, once synonymous with photography, is enjoying a resurgence with new products and a streetwear line that appeals to younger audiences. Despite this revival, the company grapples with a troubling history of environmental pollution and military contracts. Kodak's past includes the disposal of radioactive waste and hazardous chemicals, leading to significant health issues in surrounding communities. In her book, 'Tales of Militant Chemistry,' film historian Alice Lovejoy explores Kodak's dual identity as both a cultural icon and a significant polluter. While Kodak has made commitments to sustainability, the long-lasting impacts of its environmental legacy remain a concern. Lovejoy emphasizes the need for a realistic understanding of such companies, suggesting that their historical actions often contradict their current public image.

Key insights

  • 1

    Revival of Kodak's Brand: Kodak's new products and streetwear line attract younger consumers.

  • 2

    Environmental Accountability: Kodak's history of pollution raises questions about corporate responsibility.

  • 3

    Cultural vs. Environmental Legacy: Kodak's iconic status contrasts sharply with its environmental violations.

Takeaways

Kodak's resurgence in popularity is juxtaposed with its environmental legacy, prompting a reevaluation of corporate accountability in the face of historical actions. Understanding this duality is crucial for consumers and stakeholders alike.

Topics

Health & Medicine Public Health Climate & Environment Sustainability

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