Algorithms and Personalization: Streaming services like Spotify and Apple Music use complex algorithms to analyze user preferences and suggest new music tailored to individual tastes, enhancing the discovery process.

The Role of Social Media: Platforms like TikTok and Instagram have become significant in music discovery, where viral trends and challenges can catapult obscure tracks into mainstream popularity.

Diverse Musical Exposure: Digital platforms enable listeners to explore a wide range of musical genres and cultures, broadening their exposure and appreciation for global music diversity.