Haier launches AI-integrated Gravity AC series with automated outdoor cleaning system

Economic Times
Economic Times
44m ago • 1 views
Haier India's new Gravity AI air conditioners offer AI-based climate personalization and automated outdoor cleaning, with plans to expand manufacturing and grow market share significantly by 2030.
Haier launches AI-integrated Gravity AC series with automated outdoor cleaning system
A What happened
Haier Appliances India launched the Gravity AI Series air conditioners featuring the AI-AtmoX platform that provides AI-driven climate personalization, adaptive cooling based on behavior, predictive power optimization, and the country’s first fully automatic outdoor unit cleaning system. The series focuses on energy savings, comfort, and service, with smart real-time adjustments and self-cleaning for indoor and outdoor units. Prices start at Rs 49,990 with four color options. Haier is also enhancing localization with 90% of products made in India and expanding its manufacturing footprint at Greater Noida, boosting annual AC capacity from 1.5 million to 4 million units by 2027. The brand targets growing its current 8% market share to 17% by 2030. Haier leverages AI broadly across its appliances to build an interconnected device ecosystem in Indian homes, aiming to improve customer engagement and lifetime value.
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Key insights

  • 1

    AI-driven climate personalization: The new ACs optimize cooling adaptively based on user behavior and environmental conditions for enhanced comfort and efficiency.

  • 2

    Automatic outdoor unit cleaning: India’s first fully automatic outdoor AC unit cleaning system reduces maintenance needs and improves performance.

  • 3

    Increased manufacturing capacity: Haier plans to ramp up annual AC production to 4 million units by 2027 at its Greater Noida facility to meet growing demand.

  • 4

    Integrated smart home ecosystem: Haier is creating interconnected appliance controls across devices like TVs, refrigerators, and washing machines within Indian homes.

  • 5

    Digital marketing and AI for brand growth: Haier employs AI tools for marketing personalization and efficiency, shifting largely to digital advertising and direct-to-consumer sales channels.

Takeaways

Haier’s Gravity AI Series showcases significant innovation in smart home appliances by integrating advanced AI features and improving maintenance ease while scaling manufacturing to strengthen its market position in India.

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