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What happened
HBO Max is set to launch in 14 new Asia Pacific markets on October 15, including Bangladesh and Pakistan. This expansion follows successful launches in Australia and Europe, aiming to reach over 100 markets by year-end. The rollout coincides with the premiere of the original series 'IT: Welcome to Derry' on October 27, showcasing a range of content from Warner Bros. Discovery.
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Key insights
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Global Expansion Strategy: HBO Max aims to enhance its international presence with new market launches.
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Upcoming Original Series: The launch aligns with the premiere of 'IT: Welcome to Derry' on October 27.
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Diverse Content Portfolio: Subscribers will access a wide range of programming from Warner Bros. Discovery.
Takeaways
HBO Max's expansion reflects its commitment to global streaming growth.