How Armani changed the business of fashion: "He was masterful in sticking to his vision"

CBS News
CBS News
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Giorgio Armani, a pivotal figure in fashion, passed away at 91, leaving behind a legacy of luxury and innovation. Known for his tailored suits and celebrity collaborations, he transformed both men's and women's fashion. Armani's commitment to quality and accessible luxury defined his brand, which expanded beyond clothing to include various lifestyle products. His refusal to sell or merge his company ensured creative control, allowing him to shape the fashion industry for decades.
How Armani changed the business of fashion: "He was masterful in sticking to his vision"
A What happened
Giorgio Armani, a pivotal figure in fashion, passed away at 91, leaving behind a legacy of luxury and innovation. Known for his tailored suits and celebrity collaborations, he transformed both men's and women's fashion. Armani's commitment to quality and accessible luxury defined his brand, which expanded beyond clothing to include various lifestyle products. His refusal to sell or merge his company ensured creative control, allowing him to shape the fashion industry for decades.
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Key insights

  • 1

    Legacy of Luxury

    Armani's designs epitomized accessible luxury and sophistication.

  • 2

    Celebrity Collaborations

    Dressing celebrities elevated the Armani brand significantly.

  • 3

    Creative Control

    Armani maintained control over his brand, ensuring consistency.

Takeaways

Giorgio Armani's influence on fashion and business will be felt for generations.

Topics

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