Forbes has shared insights into how it compiles its Under 30 list, which honors young entrepreneurs and change-makers. Candidates must be 29 or younger as of December 31, 2025, and cannot have been featured on any previous Under 30 lists. The selection process involves extensive research and nominations, with over 20,000 submissions annually. Forbes editors assess candidates based on their impact, creativity, and potential for success, with a focus on financial achievements. A shortlist is created and evaluated by independent judges, including notable figures from various industries. The process emphasizes that there are no shortcuts to being selected, and all nominations are treated equally, regardless of who submits them.