India's Information & Broadcasting Ministry notifies TRP-2026 and tightens TV ratings audits
Change
India's Information & Broadcasting Ministry mandated TRP-2026, requiring TV rating agencies to scale to 80,000 metered homes within 18 months (six months for existing agencies),.
Why it matters
The policy raises the compliance and operational bar for audience measurement by imposing larger-panel, audit, and public-disclosure obligations that increase technical and staffing requirements. It also narrows who can qualify to operate by enforcing board independence and barring consultancy roles that create conflicts of interest.
Implications
- • Existing TV rating agencies must adjust operations to meet metered-panel and dual-audit requirements within the policy's deadlines.
- • Broadcasters operating landing pages must disclose channel availability to their rating agency.
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