India has unveiled new guidelines for artificial intelligence aimed at fostering innovation while ensuring safety. These guidelines will utilize existing laws, such as the Information Technology Act, to manage risks associated with AI, including deepfakes and unauthorized data usage. The approach is notably different from the EU's stringent regulations, as it emphasizes self-regulation and voluntary measures. This flexibility is seen as beneficial for local businesses and innovation. However, some experts have criticized the guidelines for lacking clarity on how to achieve their objectives and for not addressing significant risks like labor displacement and market concentration. The guidelines also include a 'Do No Harm' principle and measures for content authentication to combat misinformation. Overall, while the framework is designed to promote AI growth, experts stress the need for a more robust legal framework to address accountability and transparency.