Instacrops, a startup founded by Mario Bustamante, is leveraging AI to address the significant water consumption in agriculture, which accounts for 70% of global fresh water use. The company has transitioned from IoT hardware to software solutions, helping 260 farms reduce water usage by up to 30% and increase crop yields by 20%. Instacrops processes approximately 15 million data points per hour, utilizing over 80 parameters to advise farmers on irrigation practices. The insights are delivered through mobile notifications and a chatbot app, with plans to fully integrate with WhatsApp for ease of use. Targeting high-value crops in Latin America, Instacrops charges an annual fee per hectare for its services. The startup will present its innovations at TechCrunch Disrupt 2025 in San Francisco.