Indian music labels are adapting to the changing landscape of the music industry by focusing on short-form video platforms and generative AI. Executives from major labels believe that these innovations will be crucial for future revenue growth. Platforms like Instagram Reels and YouTube Shorts are becoming increasingly popular, and labels are optimistic about monetization opportunities as these platforms develop advertising-led models. Currently, revenue from short formats is limited, but executives expect this to change. Additionally, generative AI is being utilized to create new videos for older tracks, significantly reducing production time and costs. This approach aims to engage younger audiences by pairing classic songs with modern visuals. The industry anticipates a productivity boost from AI, which could enhance content creation and audience engagement by 2030.