Nike CEO Elliott Hill shared insights into the company's turnaround strategy during a CNBC interview, highlighting efforts to regain wholesale partnerships and restructure the business around individual sports. Hill acknowledged that while there are early signs of progress, returning to profitable growth will be a gradual process. He noted that the previous strategy focused heavily on direct-to-consumer sales during the pandemic, which may have alienated some customers. Hill is shifting back to wholesaling and has implemented a new corporate structure to enhance innovation and better meet the needs of different athlete segments. Despite optimism about recovery, Hill warned that macroeconomic challenges, including increased tariffs, could complicate the turnaround, with projected tariff costs rising significantly this fiscal year.