Key insights
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OpenAI says ads will be separated from answers and not affect responses: Fidji Simo wrote that ads will not influence ChatGPT’s conversational responses, and OpenAI said ads will be labeled and placed at the bottom of answers, separated from the answer.
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OpenAI links ads to revenue diversification under financial pressure: OpenAI said the ad test is meant to diversify revenue, and financial documents obtained by The Wall Street Journal said OpenAI expects to burn roughly $9 billion this year while generating $13 billion in revenue and does not expect profitability until 2030.
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Altman previously expressed discomfort with ads influencing AI outputs: Sam Altman said in 2024 that advertising in ChatGPT was a “last resort” and said he found ads combined with AI “uniquely unsettling,” citing concern about responses changing due to advertising pressure.