Porsche deliveries fall in 2025 as China demand weakens and EV plans strain operations

Yahoo
Yahoo
2d ago
Porsche entered 2026 with lower 2025 deliveries, weaker China and Taycan demand, and a turnaround plan under new CEO Michael Leiters that includes cost cuts and a longer timeline for restoring double-digit margins.
Porsche deliveries fall in 2025 as China demand weakens and EV plans strain operations
★

Key insights

  • 1

    China competition is pressuring European luxury brands: Local manufacturers BYD, Xiaomi, and Huawei targeted wealthier buyers with premium materials and advanced software and battery technology, and similar demand headwinds affected BMW and Mercedes-Benz in China.

  • 2

    EV strategy changes carry a stated profit risk: Porsche warned its EV course correction could reduce operating profit by as much as 1.8 billion in 2025.

  • 3

    Supply constraints came from both planning and regulation: Management cited supply gaps for combustion-engine 718 and Macan models, and Porsche phased out certain combustion-engine models in Europe that did not meet stricter EU cybersecurity requirements.

A What happened
Porsche delivered 279,449 vehicles in 2025, down 10%, its steepest decline since 2009. Deliveries in China fell 26% as competition and a broader economic slowdown curbed luxury spending, and China and Germany accounted for much of the overall contraction. Management cited supply gaps for combustion-engine versions of the 718 sports car and Macan SUV and said an earlier aggressive EV rollout disrupted model planning and weighed on margins. Taycan demand fell 22%, and Porsche warned its EV course correction could reduce operating profit by as much as 1.8 billion in 2025.

Topics

Business & Markets Markets

Stay ahead with OwlBrief

A daily set of high-signal briefs — what happened, why it matters, what to watch next.

Create Free Account Sign In

Newsletter

Get OwlBrief in your inbox

A fast, high-signal digest of the day’s most important events — plus the context that makes them make sense.

A handful of briefs — before your coffee gets cold.

No spam. Unsubscribe anytime. We don’t sell your email.