Quick-commerce platforms remove 10-minute delivery claims under Labour Ministry intervention

Economic Times
Economic Times
5h ago
Blinkit removed its “10-minute delivery” claim across all platforms after Union Labour Ministry intervention focused on gig workers’ safety, with Swiggy and Zepto expected to follow.
Quick-commerce platforms remove 10-minute delivery claims under Labour Ministry intervention
A What happened
Blinkit removed the “10-minute” delivery claim from all its platforms effective Tuesday and changed its principal tagline to “30,000+ products delivered at your doorstep.” Union Labour Minister Mansukh Mandaviya persuaded major delivery aggregators to remove the 10-minute delivery deadline, according to sources cited. Labour ministry sources said a meeting with Blinkit, Zepto, Zomato and Swiggy addressed concerns about delivery timelines and worker safety. A nationwide gig workers’ strike on New Year’s Eve 2025 drew attention to delivery workers’ health, safety and income.
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Key insights

  • 1

    Labour Ministry focus on delivery timelines: Labour ministry sources said platforms were instructed to consider delivery workers’ well-being and discussed delivery timelines and safety in a meeting with major quick-commerce companies.

  • 2

    Political calls for tighter regulation: AAP Rajya Sabha MP Raghav Chadha called for tighter regulation, social security coverage, fair wages and dignity for gig workers, and said ultra-fast delivery models can create unsafe working conditions.

Takeaways

Blinkit has removed its 10-minute delivery claim and the Labour Ministry has pushed major quick-commerce platforms to drop 10-minute delivery deadlines to address gig worker safety and working conditions.

Topics

Work & Education Careers & Work World & Politics Policy & Regulation Business & Markets Retail & E-commerce

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