Key insights
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1
Monetization is tied to premium viewing and free-tier ads: The partner program pays podcasters according to the number of premium users who watched their videos on Spotify and includes a share of ad revenue earned from users on the free tier.
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2
Spotify is expanding creator tooling for video podcast revenue: Spotify is adding sponsorship tools for updating, scheduling, and measuring host-read sponsorship spots in video ads, and is launching an API for publishing and monetizing video podcasts from existing platforms.
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3
Spotify is investing in video podcast infrastructure: Spotify is opening a West Hollywood studio for recording podcasts and videos, and said it will serve as a base for the Ringer podcast network and be open to select partner program creators.
Takeaways
Spotify expanded access to video podcast monetization and introduced new tools, distribution integrations, and studio capacity to support video podcast creation and revenue on its platform.