COMPETITIVE · INDIA

AIFF fails to attract bidders for Indian Super League commercial rights

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The AIFF received no bids for the Indian Super League's commercial rights, highlighting significant financial losses and governance issues. This failure raises concerns about the league's future viability.
AIFF fails to attract bidders for Indian Super League commercial rights
Why it matters
The All India Football Federation (AIFF) has faced a setback as it failed to attract any bidders for the commercial rights of the Indian Super League (ISL) during a recent tender process. The deadline for submissions passed without any interest, raising concerns about the league's financial viability. Industry insiders noted that the AIFF's tender terms were overly restrictive, requiring bidders to assume financial risks while the federation retained control. This model has deterred potential investors, especially given the league's significant cumulative losses, which have surpassed Rs 5,000 crore over the past 15 years. Experts suggest that the AIFF needs to adopt a more sustainable governance structure, similar to successful global leagues, to ensure the ISL's future.
Source

Economic Times

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