Amazon has introduced its AI video creation tool in India, enabling small sellers to produce video ads quickly and affordably. This move is significant for the growing digital advertising market in the country.

Amazon has rolled out its AI-powered video creation tool in India, designed to assist small sellers and direct-to-consumer brands in producing video advertisements quickly and affordably. The tool, which went live on November 11, allows users to upload product images and details to generate high-quality videos in minutes. This launch is part of Amazon's broader strategy to tap into India's burgeoning digital advertising market, which is projected to grow significantly over the next few years. With digital advertising already accounting for a substantial portion of total ad spend, Amazon aims to democratize video advertising, making it accessible to businesses of all sizes. The tool is expected to enhance seller sales and contribute to Amazon's platform growth by attracting more advertisers into video marketing.