MRSI adopts ICC/ESOMAR 2025 Code, tightens ethics for an AI-driven insights industry

Economic Times
Economic Times
3d ago 9 views
The Market Research Society of India (MRSI) has adopted the ICC/ESOMAR International Code 2025 to enhance ethics in the AI-driven insights industry. This move aims to improve transparency and accountability in market research.
MRSI adopts ICC/ESOMAR 2025 Code, tightens ethics for an AI-driven insights industry
A What happened
The Market Research Society of India (MRSI) has adopted the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics 2025. This decision reflects a commitment to enhancing ethical standards as AI and synthetic data increasingly influence the insights industry. The updated code, which will be implemented from April 1, 2026, introduces stricter guidelines on data minimization, privacy, and the responsible use of emerging technologies. It aims to protect vulnerable groups and ensure that research accurately represents target populations. The move has been endorsed by over 60 associations globally, highlighting India's leadership in ethical research and its commitment to transparency and accountability in the market research sector.
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Key insights

  • 1

    Stronger Ethical Standards

    The new code enhances ethical guidelines for market research.

  • 2

    Focus on AI Transparency

    It sets clear expectations for the use of AI in research.

  • 3

    Global Endorsement

    The code is supported by over 60 associations worldwide.

Takeaways

The adoption of the ICC/ESOMAR International Code 2025 by MRSI represents a pivotal advancement in the ethical governance of market research in India, fostering greater trust and accountability in the industry.

Topics

Technology AI & ML Science Research