Amazon's Ring is preparing to launch a new feature called 'Familiar Faces' for its home surveillance cameras, which will identify specific individuals by scanning their faces. This feature raises significant privacy concerns, as it will collect biometric data from anyone who comes into view of the camera, including those who have not consented. Many states have strict biometric privacy laws requiring affirmative consent for such data collection. Critics argue that this could lead to mass surveillance and potential misuse of the data. Amazon has indicated that the feature will be off by default in certain jurisdictions, but legal experts warn that the company could face lawsuits if it fails to comply with privacy regulations. The introduction of this feature has sparked debate about the balance between security and privacy rights.