This article explores how businesses can harness augmented reality (AR) to create value. It outlines the various applications of AR in different sectors and how companies are beginning to see tangible benefits from its implementation, such as improved customer experiences and increased operational efficiency.

A journalist shares their exhilarating experience of using the Meta Quest 3 VR headset to control a remote car, simulating a high-speed NASCAR race. The advanced VR technology provided an immersive and realistic driving experience, highlighting the potential for virtual reality in entertainment and training.

Meta is introducing AI chatbots that mimic celebrity personalities. These chatbots are designed to enhance user interaction by providing a more engaging and personalized experience. The initiative is part of Meta's broader push into AI and virtual reality technologies.

Sony has announced that the PlayStation VR2 headset, originally designed for the PS5, will now be compatible with PCs. This expansion aims to broaden the user base and increase the headset's appeal. Additionally, Sony has introduced a new deal that includes a Pixel 8a smartphone with the purchase of the VR2 headset.

Meta has rolled out new updates to its AI platform, including advanced selfie features and enhanced support for its Quest VR headsets. These features aim to improve user experiences by leveraging sophisticated AI technology for more interactive and personalized virtual interactions.

Google Maps is packed with features that enhance the user experience beyond simple navigation. This article explores seven lesser-known tools within the app, such as personalized maps, indoor navigation, and live view augmented reality, which can make your travel and daily commutes more efficient and enjoyable.